Integrated Marketing Design
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Overview
Subject area
MKT
Catalog Number
322
Course Title
Integrated Marketing Design
Department(s)
Description
An introduction to marketing design and planning. Addresses the fundamentals of design with a special focus on the creation of marketing materials that fulfill specific goals for positioning and targeting. Special emphasis on small group collaboration and critiques.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
4
Maximum Units
4
Academic Progress Units
4
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
034781