International Marketing
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Overview
Subject area
MKT
Catalog Number
415
Course Title
International Marketing
Department(s)
Description
An analytical approach to solving international business problems considering the multiple environments of international business. This course requires the student to investigate the relationship of marketing strategy to cultural, economic, legal, political, and technological conditions in various national markets.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
4
Maximum Units
4
Academic Progress Units
4
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
013251