MKT 415

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MKT 415 - International Marketing (4 cr)

Marketing SBUS - School of Business

Course Title

International Marketing

Catalog Description

An analytical approach to solving international business problems considering the multiple environments of international business. This course requires the student to investigate the relationship of marketing strategy to cultural, economic, legal, political, and technological conditions in various national markets.

Minimum

4

Max

4

Academic Progress Units

4

Requirement Designation

Regular Non-Liberal Arts

Prerequisites & Corequisites

013251

Name

Lecture