International Marketing

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Overview

Subject area

MKT

Catalog Number

415

Course Title

International Marketing

Department(s)

Description

An analytical approach to solving international business problems considering the multiple environments of international business. This course requires the student to investigate the relationship of marketing strategy to cultural, economic, legal, political, and technological conditions in various national markets.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Liberal Arts

No

Credits

Minimum Units

4

Maximum Units

4

Academic Progress Units

4

Repeat For Credit

No

Components

Name

Lecture

Hours

4

Requisites

013251

Course Schedule