Internet Marketing
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Overview
Subject area
MKT
Catalog Number
360
Course Title
Internet Marketing
Department(s)
Description
Examines digital marketing from a strategic and tactical perspective. Addresses online, email, mobile, social media, and other forms of digital marketing. Combines theory and practice in an interactive, iterative environment to provide students with the theoretical understanding of the digital marketplace necessary to adapt to its many changes and also equip them with the skills needed to perform vital marketing functions.
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
4
Maximum Units
4
Academic Progress Units
4
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
030707