Internet Marketing

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Overview

Subject area

MKT

Catalog Number

360

Course Title

Internet Marketing

Department(s)

Description

Examines digital marketing from a strategic and tactical perspective. Addresses online, email, mobile, social media, and other forms of digital marketing. Combines theory and practice in an interactive, iterative environment to provide students with the theoretical understanding of the digital marketplace necessary to adapt to its many changes and also equip them with the skills needed to perform vital marketing functions.

Typically Offered

Fall, Spring

Academic Career

Undergraduate

Liberal Arts

No

Credits

Minimum Units

4

Maximum Units

4

Academic Progress Units

4

Repeat For Credit

No

Components

Name

Lecture

Hours

4

Requisites

030707

Course Schedule