Course Title
Consumer Behavior
Catalog Description
The study of consumer behavior from a theoretical and practical standpoint. The course seeks to understand the role of the behavioral sciences (e.g., anthropology, sociology, psychology) in buying behavior and to integrate the theoretical world of the behavioral sciences with the practical world of marketing. Social, interpersonal, and mediating influences are examined and evaluated as a basis for marketing decisions.
Minimum
4
Max
4
Academic Progress Units
4
Requirement Designation
Regular Non-Liberal Arts
Prerequisites & Corequisites
013248
Name
Lecture
Contact Hours
4